Aiming at maintaining a direct contact with user, listening to their needs, and collecting their precious feedback, BKT has gathered the testimonial of the farming company I Gelsi, an innovative family business rooted in Northern Italy for fifty years.
Led by Stefano Lanzoni and his brother, the company stretches today over an area of 70 hectares, employs 10 people on a fixed basis plus additional 30 collaborators in peak periods. The cultivation, harvesting and sales of apricots, kiwi and plums are I Gelsi’s core business. The company has even a photovoltaic plant installed, and its produced energy is sold entirely.
“We are looking for innovation in agriculture. And this is also where our choice of having a large renewable energy plant stems from – a really important step for us. We continue to invest into technology, machinery and innovative orchards. We also cooperate with researchers”, tells Stefano Lanzoni, partner of I Gelsi. “We are among the most advanced companies in the fruit-growing sector, and we continue to look towards the future.”
The company’s main activities are hence performed within the orchards, a job that is possible and supported by sprayers, excavators, mulchers, zappers, trailers, and well 15 orchard tractors, which Stefano Lanzoni has decided to fit with BKT, namely with AGRIMAX RT 765.
“The strength of BKT tires is their excellent traction. If working in the countryside, this is an essential factor as well as comfort: what BKT offers is unrivalled. I much appreciate the fact that BKT tires are easily available and known by everybody – this is a great advantage that reduces machinery downtime, which is very expensive” explains Stefano Lanzoni.
AGRIMAX RT 765 is one of BKT’s best sellers, and it is particularly suitable for modern tractors in heavy-duty applications such as soil tillage, spraying, harvesting and transfers both in the fields and on the road. It ensures reduced soil compaction and offers high self-cleaning properties. Thanks to its large contact area, the tire ensures extraordinary comfort on all surfaces and top traction. That’s not all! It also provides high load capacity, and excellent handling. It is available on the market in two sizes featuring steel-belted technology for improved resistance.
The confirmation comes from Stefano Lanzoni in person: “In addition to excellent handling, the tire’s product life-cycle seems to have no end. BKT products last till eternity, and this is how they enable us to sustain less costs. A great advantage for a company!”
Stories and testimonials like those of the farming company I Gelsi are a stimulus for BKT. They confirm that the multinational company moves in the right direction and is able to satisfy the manifold operator needs under any condition and on any type of land. The feedback of those, who use BKT products every day in the fields is essential for improving and developing new tailored products.
