Following the successful launch of the Komet Experience Hub in Brazil, Komet is expanding its investment in Irrigation Intelligence to help close one of agriculture’s biggest data gaps.
As global agriculture faces growing pressure to improve productivity, adapt to climate volatility, and manage increasingly scarce water resources, one critical part of the production system remains surprisingly undermeasured: pivot irrigation itself.
While modern agriculture benefits from sophisticated data relating to genetics, fertilizer programs, crop protection and machinery performance, irrigation decisions continue to rely heavily on experience, visual observation and assumptions developed over decades in the field.
Komet Irrigation, the Austrian multinational and global leader in precision sprinkler and end-of-system solutions for pivot irrigation, believes that must change.
Following the successful launch of the Komet Experience Hub in Brazil, Komet today announced its significant six-figure investment in a new Application Engineering & Digital Systems division – a global capability designed to generate the data, insights and engineering knowledge needed to advance irrigation performance worldwide.
Led by Global Innovation Director Gustavo Hossri, the new division brings together engineering, testing, diagnostics and digital innovation with a clear objective: helping the industry better understand what happens between the sprinkler and the crop.
“The future of agriculture will depend on better decisions,” said Andree Groos, CEO of Komet Irrigation. “Agriculture has become increasingly data-driven, yet irrigation remains one of the least measured variables in crop production. We believe the next generation of progress will come not only from better products, but from better information.”
As part of the investment, Komet established the Experience Hub – an advanced research, testing, training and demonstration environment that officially opened on 26 June in Brazil.
The facility will support the development of new methodologies, diagnostics and performance metrics that help growers, dealers, OEMs and irrigation professionals make more informed decisions.
For decades, questions such as how sprinkler wear affects performance, when components should be replaced, how environmental conditions influence water delivery, and how irrigation systems can be optimized have often been answered through experience and observation.
Komet’s new capability seeks to bring scientific measurement and repeatable data to these questions.
“Many of the industry’s most important decisions are still made with limited measurable information,” said Gustavo Hossri, Global Director of Innovation at Komet Irrigation. “Our goal is to generate data, metrics and insights that allow growers and partners to make decisions with greater confidence. We are moving from observation to measurement, and from assumptions to evidence.”
While the Experience Hub is in Brazil, the company emphasizes that the initiative is global in both purpose and application.
Brazil was selected because of its advanced agricultural sector, the availability of highly skilled agronomists and engineers, diverse operating environments and relevance to some of the world’s most productive farming systems.
The knowledge generated through the facility will be shared across Komet’s global network and used to support growers and partners around the world.
The investment also reflects a broader evolution in Komet’s approach to innovation. Beyond developing industry-leading sprinkler technologies, the company is expanding into diagnostics, performance intelligence, digital services and data-driven decision support.
Future solutions developed through the new division will help customers better understand irrigation system performance, optimize operational efficiency and improve long-term decision-making.
The launch attracted strong interest from growers, OEMs, dealers, researchers, irrigation specialists and media, with many visitors spending several hours exploring the facility and its capabilities.
The Experience Hub was officially inaugured on 26 June and is now fully operational, generating globally relevant irrigation performance data for growers and partners worldwide.
“As the world works to feed a growing population while managing increasingly complex environmental challenges, water will become one of agriculture’s most strategic resources,” added Groos. “We believe the future belongs to those who understand more, so they can use resources more intelligently. This investment is about helping our industry build that future.”
