The Irrigation Association will recognize July as Smart Irrigation Month, its annual initiative to promote efficient irrigation practices and help industry professionals share that message with customers and communities. The 2026 campaign pairs ready-to-use outreach tools with a series of Q&A features that highlight how smart irrigation is practiced in real-world settings.
Smart Irrigation Month highlights the environmental, economic and social benefits of efficient irrigation. The irrigation industry’s contribution to the U.S. economy exceeds $30 billion in economic output and supports more than 200,000 jobs, underscoring its role in supporting agriculture, landscapes and communities nationwide.
This year, the campaign places a strong emphasis on industry storytelling. Throughout July, the IA will publish Q&A-style features on its magazine websites and share them across social media, highlighting how industry professionals apply smart irrigation in their work and communities.
The campaign’s online resource kits include downloadable promotional materials, social media graphics and media outreach tools that support local efforts throughout July. Participants can incorporate these materials into their own marketing and outreach to expand awareness beyond the industry.
Wear Blue Wednesday will take place on July 15, with irrigation professionals encouraged to share photos on social media using #SmartIrrigationMonth to show their support for efficient water use.
“Smart Irrigation Month is an opportunity to recognize the people and businesses advancing irrigation,” said Natasha Rankin, CEO of the Irrigation Association. “This year’s campaign highlights how smart irrigation is applied in real-world settings, combining practical tools with industry insights to show the measurable value it delivers for customers, communities and the industry.”
The campaign continues to focus on equipping professionals with tools they can adapt for their own audiences. By providing templates, graphics and messaging, the IA helps irrigation professionals communicate the value of efficient water use through customer education, media outreach and community engagement.
HydroPoint is the 2026 sponsor of Smart Irrigation Month. For resources and ways to participate, visit smartirrigationmonth.org. To find an IA-certified irrigation professional that brings specialized knowledge and real-world experience to an irrigation project, use our online search tool to locate one in your area.
