SIMEZA, following its expansion strategy in African markets, has made a totally personalized trip through the company InAfrica. In this case, the countries chosen were Ghana and Cameroon, where SIMEZA has already established contacts in both countries with potential in the grain storage market.
The Company’s Sales and Exports Manager, Pablo García, visited clients in Ghana that are highly focused on the grain trade, such as Black Carbon Commodities, where he met with its CEO.
In addition, SIMEZA also visited more companies related to the world of poultry farming, with the milling of wheat/corn and soybeans, and above all companies in charge of the design and conception of complete plants, since every large project must be supported by a large engineering company.
On the other hand, in Cameroon, the typology of clients was slightly different. Through the local collaborators of the In Africa company, they met with international companies related to wheat milling, such as OLAM AGRI or Société Camerounaise de Céréales (SCC), who are very interested in learning about alternative suppliers in projects for the short and long future medium term.
The main objective of the entire commercial mission was the presentation of the SIMEZA brand to new markets never explored, and with enormous growth potential in the coming years. All this, within the ambitious project that the company has in the medium term, which is to be able to give a quick and effective response to customers or potential collaborators, in the regions with the greatest need for grain storage in the coming years.
Africa is one of the markets in which SIMEZA continues to bet within its process of international expansion and brand consolidation for the near future.
