Unified regional model aims to deepen customer relationships and create new business opportunities; showcase features award-winning Mega-PULSAR™ and recently launched GrowSphere™ FLEX
Orbia Advance Corporation’s Precision Agriculture business, Netafim, will unveil its new Western Europe operating model at EIMA International 2026, taking place from November 10 to 14. The model is designed to accelerate growth, strengthen customer relationships, and unlock new opportunities for precision irrigation and digital farming across the region.
The new structure brings together teams from Iberia, France, Italy, the Netherlands, Germany and the UK under one regional framework. It combines shared commercial and agronomic expertise with local market insight, allowing Netafim to better match solutions to growers’ needs and provide stronger support to customers and partners.
“Western Europe represents an important opportunity to expand the role of precision irrigation in productive, resilient agriculture,” said Stefano Ballerini, Managing Director, Orbia Netafim Western Europe. “Our ambition is to grow by helping our customers grow: maximizing the value of their crops, improving resource efficiency and making advanced technologies easier to adopt. By building on our local relationships and the strengths of our partners, we aim to reach more growers and create lasting value across the region.”
Mega-PULSAR™ , Orbia Netafim’s latest orchard heat-mitigation innovation, has earned Technical Evolution award in the EIMA 2026 Technical Innovation Contest. As European growers face intensifying heatwaves and pressure on water resources, the award-winning solution helps protect high-value crops during sensitive stages such as fruit set and pre-harvest. The system delivers uniform pulses of low-volume water to create a cooler, more humid canopy microclimate, reducing heat stress while using water efficiently.
Also, on display will be GrowSphere™ FLEX, which brings irrigation and fertigation automation to smallholders and mid-sized farmers. The recently launched controller combines built-in cellular connectivity, remote management and crop-stage-based recommendations through Crop Advisor to help growers reduce manual work and make more informed decisions. Orbia Netafim’s latest drip irrigation technologies will also be on show, demonstrating practical ways to improve water management and crop performance across different farm sizes and needs.
Connecting innovation with field experience, Orbia Netafim will host a series of sessions at its booth with partners from across Western Europe, including Regaber, Parga, Nicolai, Caboni, Cugusi, Melinda, Linea Verde and more. The sessions will share practical experience in adapting precision irrigation to regional crops and growing conditions, with a focus on water efficiency, crop quality and productivity.
Orbia Netafim will exhibit at Hall 21, Stand A56, where visitors can meet the Western Europe and global teams, explore the technologies on display and attend the sessions. The full agenda is available at netafim.it/eima-2026-eng .
