Minister Thoko Didiza to deliver keynote address at the AGDA launch


South Africa : The Minister of Agriculture, Land Reform and Rural Development Thoko Didiza will deliver the keynote address at the official launch of the much-anticipated Agriculture Development Agency. This take place on 18 February 2020 at the Africa Agri Tech Conference and Expo (AAT), to be held at the Maslow Hotel, Times Square, Menlyn Main in Pretoria.

The launch of the Agriculture Development Agency (AGDA) will also serve as the opening event of the AAT conference, which will run from 18 – 20 February and cover topics ranging from the local and international agricultural economy and access to capital, to mitigating drought conditions through sustainable climate sensitive agriculture as well as developing intra African trade in agricultural products.

AGDA is part of the Public Private Growth Initiative (PPGI), which was established in April 2018 under the leadership of Dr Johan van Zyl, CEO and President of Toyota in Europe. Van Zyl was inspired by President Cyril Ramaphosa’s famous Thuma Mina call in January 2018 and based the PPGI on the hugely successful Japanese economic model. The aim is to align strategic planning between government and the private sector, in the interest of improving economic growth and the manner in which government and business work together.

There are more than 20 sectors identified by the PPGI for specific focus. These include Agriculture; Tourism; Automotive; Chemicals; Manufacturing; Energy and Renewable Energy; Construction; Pharmaceutical; Mining; Retail; ICT; Health; and Insurance. These sectors are all developing comprehensive five-year growth plans, which aim at accelerating economic growth and job creation.

The specific aims of AGDA are intended to promote greater social justice by creating enablers that will help drive sustainable land reform programmes and contribute to changing land ownership patterns in our country.

AGDA, which is an entirely private sector initiative falling under the PPGI framework, will work together on an agreed project basis with government to achieve the common national goal of sustainable and accelerated land reform to the benefit of South Africa and all its people. 

In this regard, Mr Roelf Meyer of In Transformation Initiative, which is one of the main drivers of this project, drew attention to the main objectives of the Agency, which are to promote and support access to agricultural land by black/emerging farmers, and to support the use of agricultural land and infrastructure development so as to promote land reform and food security in the country. Meyer highlighted that AGDA has the specific purpose not only to pursue these noble objectives, but also to ensure the provision of appropriate training, as well as support and assistance to emerging farmers to improve capacity and access to agricultural markets in particular.

“It is only through the pursuit of such objectives in partnership with government, focusing on a more vigorous pursuit of the noble objectives the national land reform programme, that the market failures and imperfections in building an inclusive, dynamic and competitive agricultural sector, to enable all our people who have ambitions to work in agriculture can be achieved,” Meyer said.

Ms Gloria Serobe, CEO of WipCapital and also one of the leading inspirations and contributors to the creation of AGDA remarked that, “the Agricultural Development Agency must have a well-developed social conscience and it must be institutionalised in a manner that will ensure it is always dedicated to such imperatives.”

About Africa Agri Tech

Dates & Venue: 18 – 20 February 2020

                             Sun Arena & Maslow Hotel | Time Square | Menlyn Maine | Pretoria

Hours:                 Exhibition           09:00 – 17:00

                             Conference        08:00 – 17:00

Description:                      Africa Agri Tech offers a multi-tiered expo and conference programme that will investigate the impact of the latest advances in science and technology, empowering agricultural producers to achieve greater efficiency, productivity and profitability going into the future. The event focuses on assisting producers to navigate the evolving agricultural ecosystem. A fully integrated expo floor will showcase future trends, technologies and techniques available.

Organised by:                  Africa Agri Tech (Pty) Ltd in association with BRN (Brand Republic Ntambose) and SA Shows.