LVMH has announced a partnership with Circular Bioeconomy Alliance for a regenerative agriculture project in Chad.
Louis Vuitton Moet Hennesey (LVMH) confirmed the report and said the partnership is a new commitment to regenerative agroforestry which enables developing sustainable cotton production alongside fruit and timber trees in Chad.
The regenerative agriculture is under LVMH’s latest Living Lab with an agroforestry system, which is part of the Great Green Wall project. This is set to restore biodiversity and creating economic opportunities for the local population linked to sustainable cotton value chains.
Living Lab
“Thanks to the support of LVMH, the Living Lab will be able to focus on regenerative agroforestry and land restoration, working with 500 cotton farmers to plant fruit or timber trees alongside their cotton crops,” LVMH.
Working with the local community, the Living Lab will establish community tree nurseries to grow quality planting materials. It also supports access to planting and harvesting equipment, product storage, and sustainable irrigation technologies.
LVMH stated: “By participating in this project, the world’s leading luxury group, LVMH, takes a further step in line with its environmental program, LIFE360, and its commitments to regenerative agriculture. This joint effort also includes the International Rescue Committee (IRC), Reforest’Action, European Forest Institute (EFI) and Pretaterra.”
Hélène Valade, LVMH Environmental Development Director, said, “Through its LIFE360 environmental strategy, LVMH has committed to making the protection of biodiversity and fighting climate change an absolute priority, and to being an exemplary actor of change. LVMH has set the target to implement regenerative agriculture in all strategic supply chains and to preserve 5 million of hectares by 2030. Already supporting regenerative cotton production in Turkey, LVMH is proud to support its new project in Chad to preserve local biodiversity, fight climate change and desertification.”
