Research by Inmarsat, the world leader in global, mobile satellite communications, reveals relatively few businesses derive maximum benefit from the IoT data that they gather. Most of today’s businesses only share IoT data within their own organisations, with security and privacy concerns preventing them from disseminating it to organisations in their wider supply chains. Infrequent data collection and lacking an IoT data strategy leaves many businesses surveyed struggling to extract full value from their IoT data. A more strategic, ambitious and open approach to gathering and sharing non-sensitive data could unlock substantial benefits for business struggling to make the most of IoT projects.
Collecting and sharing the right data at the right time enables companies and their partners to take better, more proactive decisions across the value chain to optimise operations as soon as a problem occurs, or even anticipate and mitigate it before it happens. Such data driven insight can help businesses reduce waste, increase productivity, improve customer service and run more sustainable operations.
The research was based on the interviews of 450 global respondents across the agriculture, electrical utilities, mining, oil and gas, and transport and logistics sectors. According to the research, of those who worked in agriculture, as many as 90 per cent of respondents admit their organisation does not use the data collected from IoT projects as effectively as it could. This is despite high levels of IoT adoption overall. The most prevalent barriers are security and data privacy concerns, cited as a barrier by over half (56 per cent) of all respondents, followed by a lag between data collection and availability (44 per cent) and the lack of an IoT data strategy (36 per cent).
Accelerating IoT adoption over the course of the Covid-19 pandemic has highlighted the fact that many businesses’ data sharing strategies are not yet as advanced as they need to be. Currently, only 20 per cent of all agriculture organisations make non-sensitive IoT data available to anyone in their organisation, and to their partners, to access and to use. Conversely, nearly two in five (36 per cent) limit the use of IoT data to certain departments involved in their IoT projects. However, this is set to change, with a larger proportion of agriculture organisations (42 per cent) shifting towards sharing data with their wider supply chain and far fewer (18 per cent) planning on limiting IoT data to specific departments. This change is occurring as more businesses come to understand that the responsible and secure sharing of IoT data is a necessary step towards unlocking the maximum value of that data.
The research reveals that having a formal IoT data strategy is a vital step towards drawing the optimum benefits from the technology, ensuring data is produced, shared, and analysed between the right parties at the right time. Agriculture organisations with a formal IoT strategy are far more likely to gather data points in their IoT projects within half an hour or less (61 per cent of respondents compared to only 30 per cent amongst organisations without an IoT strategy).
There are also notable differences in how strategic agriculture businesses are in the usage of their IoT data based on the region they operate in and the size of their organisations. While only 33 per cent of Asia Pacific businesses struggle to use IoT data effectively due to the lack of an IoT data strategy, this increases to 50 per cent of organisations in Europe (excluding Russia) and 53 per cent in Latin America. Likewise, while 22 per cent of large agriculture organisations (3,001 – 5,000 employees) struggle with a lack of an IoT data strategy, 41 per cent of smaller businesses (under 500 employees) cite this as a barrier to effective IoT data use.
Steven Tompkins, Director of Market Development at Inmarsat Enterprise, said: “In an industry that is seeing major advancements due to new technologies, ensuring that data is being communicated effectively across organisations and supply chains is integral to make the most of a business’ data. While agricultural businesses have been making strides in IoT, many still struggle to use IoT data as effectively as they could. In fact, of all sectors surveyed, agricultural and electrical utilities businesses are most likely to have a formal IoT strategy. However, even here there is plenty of room for improvement as more agricultural businesses lack an IoT strategy than have one. To ensure that agricultural businesses can make the most of their technology investments, especially the wealth of data this will generate, implementing a clear IoT data strategy will be a crucial step forward.”
Commenting on the findings, Mike Carter, President of Inmarsat Enterprise said: “While our latest research shows that the majority of today’s organisations are now gathering IoT data, there is still plenty more that businesses need to do to derive the maximum benefit from it. The ultimate measure of an IoT project’s success is how it improves the way a company and its partner eco-system operates. This is largely resultant on the type of data extracted and how it is shared and turned into practical and actionable business insights in a timely manner.
“It’s clear from our findings that many businesses still need to employ an IoT data strategy as part of their overall IoT strategy, to ensure their data gets to where it needs to go within the organisation, let alone to other parts of the supply chain. Four out of five businesses currently share the data created from their IoT projects only within their organisation, due to concerns around security or privacy, limiting their ability to extract real business value from this data. However, it is encouraging businesses intend to change this situation, as organisations become increasingly open to sharing non-sensitive IoT data with their partners, increasing productive supply chains.
“Without a coherent IoT data strategy in place, businesses will struggle to develop the culture of open and responsible data sharing and collaboration required to ensure their IoT projects are successful. Inmarsat’s Enterprise business is focused on providing IoT connectivity to business-critical applications and to remote locations, providing vital access to valuable data points across global supply chains. Our industry-leading ELERA narrowband network enables organisations that grow, mine, extract, move, save, and inform to access, use and share IoT data anywhere, helping them to improve efficiencies, safety and sustainability.”
