The University of the Free State (UFS) has formed a partnership with ZZ2 – a well-known South African farming and fresh produce company. The partnership includes the establishment of a company, FreeFarm Innovation, as a vehicle for combined outputs of the university and ZZ2’s diverse, but complementary capabilities, skills, and resources.
Several opportunities relating to research, commercialisation, and the enhancement of various agricultural products have been identified and will form part of the operations of FreeFarm Innovation.
New solutions and practices for the agricultural sector
“Universities are key role players in bridging the theory-practice gap by ensuring that we generate functional knowledge. The UFS is constantly exploring meaningful partnerships to support the improvement of local and global communities and industries. We are excited about the collaboration and partnership with ZZ2 in developing new solutions and practises for the agricultural sector” says Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation at the UFS.
“We look forward to involving our top researchers and students in projects under the umbrella of FreeFarm Innovation. Additional areas of collaboration will include, among others, soil science, marketing, logistics, water quality, production systems, plant breeding, entomology, chemistry, and animal science” says Prof Witthuhn.
Shared benefit for partners
“As one of the oldest, most respected institutions of higher education in South Africa, the UFS brings experience, top-class researchers, facilities, technology, and knowledge to the partnership. This is enhanced by ZZ2’s established, reputable, and successful business and network structure within the agriculture sector, both locally and globally,” she says.
The initial key to the partnership will be the development of effective fertilisation products and strategies. “The values of the university to not compromise on quality and impact aligns with ZZ2’s focus on fresh product quality. Further alignment is also achieved through the employee training programmes and the ZZ2 academy,” says Prof Witthuhn.
