John Deere goes all out on efficiency

Doing more with less has become a global call to action in the agricultural industry and John Deere has taken up the challenge across all spheres of its business.

Speaking at the Africa Agri Tech conference in Pretoria, Jason Brantley, director of Asia, Africa and the Middle East for John Deere, reiterated the company’s vision for 2030 to enable the most profitable, productive and sustainable farmers in every market they operate in.

“We will deliver production system advantages by creating smart machines and intelligent solutions that customers can utilise to confidently manage their operations remotely, anytime and from anywhere,” said Brantley.

John Deere’s vision encompasses three verticals: machines, smart technology, and lifecycle solutions. “We have a technologically stacked organisation uniquely positioned to develop artificial intelligence that can be employed across the farming organisation to yield best results. Products flowing from our stable are aimed at optimising productivity, while lifecycle solutions ensure that the customer is supported to get the ultimate value out of their product for many years to come.”

With sustainability as a core focus of agricultural operations, Brantley noted the increasing demands placed on farmers to increase production, which in turn increased pressure on the environment. Maintaining environmental sustainability and reducing carbon emissions while continuing to feed the world requires maximum efficiency.

“John Deere has the technology to drive these efficiencies. We have combined solutions to reduce the amount of trips across a field. Precision technology allows farmers to focus on an individual seed, unlocking far more potential per millimetre. Having the right equipment has become more important than ever before, which is why we are committed to providing evolving solutions that keep up with farmer’s needs,” said Brantley.

John Deere has committed to have full connectivity across all machines by 2023. This will require fitting older machines with connectivity technology, assisting farmers in accessing faster repairs and tools for precision farming.

John Deere has a long-standing relationship with Africa, bringing solutions and technology to farmers across the continent. Through their 2030 vision, John Deere is set to bring insights and intelligence, automation and autonomy, and connectivity and experience to farmers across the globe.